Process
We started this project by defining our aims and coming up with initial ideas. We wanted to spark intrigue and curiosity among people, encouraging them to engage with Somerset hidden gem, therefore attracting a wider audience to the gallery. To achieve this, our idea was to create a collaborative art project that involves not only the local community, but a wider demographic as well.
Our idea was to create a challenge that involves hiding coloured puzzle pieces around the country, each one containing a QR code on the back that will take the user directly to out app, where the 'shape it' challenge will be introduced. The idea is that people will find these pieces and have the opportunity to bring it to Hauser and Wirth, to add their piece to a collaborative canvas
The Concept
Logo Design
Once we had worked out our concept, the next stage was to design the logo and brand identity. After sketching some initial concepts, we liked the idea of building the logo out of the different shapes that would be seen in the challenge. We wanted the logo to look quite abstract to reflect the nature of the shape it challenge where the outcome of the artwork is unknown. We chose to use 3 main colours which would also appear on the actual shapes.
We chose 4 different shapes for the challenge, ensuring that these shapes had the potencial to be put together in a creative way, resulting in many possible outcomes. We selected our colours with the aim of ensuring they were bright enough to be easily spotted when the shapes are hidden across the UK. Our intention was for the colours to be vibrant and eye-catching so that the shapes would not go unnoticed.
Colour Pallet
My role within the team was to design the app, where people could find everything they needed to know about the shape it challenge. I started by creating some simple wireframes, in order to help navigate the layout and the order of different pages.
We settled on 4 main pages including the opening congratulations page, info about the challenge, a map where shapes can be located using hotspots and a livestream page that allowed people to track progress on the art piece.
App Design
To ensure the shape it challenged reached a wider audience, I also designed an interactive touchpoint, allowing people to participate in the challenge remotely.
Interactive screens located in various cities will be directly linked to a projection system in the gallery, where as soon as a person clicks save, their tan-gram will immediately appear on the square they selected. Once every square has filled up the screens will advertise an event where the artwork will be showcased live in the gallery.
