Pixel Planet
Brand and package a product that would help a character from a TV or film series overcome a problem. I chose to package a product for Buzz lightyear from the Pixar classic, Toy Story.
The Challenge
Buzz struggles with the idea of being ordinary and feels he’s lost a part of himself when he discovers he’s not a real space ranger. I designed Buzz an arcade machine that allows Buzz to re-connect with his space ranger persona in a controlled way - giving him a sense of escapism without letting it dominate his life. Alongside the arcade machine, I designed a Playstation adaptation, allowing Buzz to have access to the game all of the time. I aimed to reflect the arcade aesthetic of the 1990’s which the film is set in, making the product fit seamlessly into the Toy Story world.